Hook best practices, platform by platform
Every platform cuts your words off at a different point, and every audience scrolls for a different reason. What stops someone in their inbox will not stop them on TikTok. Pick your platform below for the specifics: where the cutoff happens, what actually works, and the mistakes that quietly kill reach.
Email subject lines
Your subject line is the only part of your email most people will ever read. Here's how to make those few words count.
LinkedIn hooks
LinkedIn hides everything after your first two lines. Here's how to write an opening that earns the expand click.
Instagram captions
On Instagram, the visual stops the scroll and the caption keeps them there. Here's how to write the keeping part.
Facebook posts
Facebook rewards conversation, not broadcasting. Here's how to write posts that people actually want to comment on.
X / Twitter posts
X is the most word-efficient platform on the internet. Here's how to make every character pull its weight.
TikTok hooks
TikTok gives you one, maybe two seconds before the swipe. Here's how to survive them.
Reading about hooks is good. Testing yours is better.
Score My Hook Free