Facebook post best practices
Facebook rewards conversation, not broadcasting. Here's how to write posts that people actually want to comment on.
Why the cutoff matters
~80 chars is the sweet spotFacebook rewards conversation, not broadcasting. Short posts consistently outperform long ones here, and posts that spark comments get shown to far more people. Think of your hook as the opening line at a dinner party, not a press release.
What actually works
- Stay under 80 characters when you can. Short reads as human, long reads as an ad.
- Ask a real question you actually want answers to. People can smell an engagement-bait question a mile away.
- Write like you’re talking to a friend group, because functionally you are.
- Avoid "you won’t believe" phrasing. Facebook’s algorithm actively buries clickbait patterns.
- Relatable beats impressive. The post that says "anyone else?" wins the comment section.
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The mistakes to avoid
The biggest Facebook mistake is broadcasting when you should be hosting. A post that reads like an announcement gets a like and a scroll. A post that reads like a question at a barbecue gets a thread. The second mistake is length. If your post needs a "see more" on Facebook, it probably wanted to be two posts or an email.
Reading about hooks is good. Testing yours is better.
Score My Hook Free